What's more, the eternally beloved Queen B had already produced an album more ambitious in execution, more political, and with more at stake emotionally than any Drake project likely would or could. Compounding these events, the very recent and sudden death of Prince, a virtuosic artist always ahead of his time and much more willing to explore gender than nearly any other modern male music icon, casts Drake's fragile masculinity in an unflattering light. Views was already due out in the early half of a year that has seen releases from three artists that can match/surpass him in profile: Rihanna, Kanye West, and the April 23 release of Beyoncé's Lemonade (more on this in a second). About the music, Drake only seemed to have one specific thought: "I hope it opens people's minds."Įven the publicity juggernaut that is the combined force of Drake's OVO operation and Apple Music can lose inertia in the face of unforeseen circumstances.
He mentioned several times that he doesn't want to "shamelessly plug," despite the obvious fact that everyone listening to the program was someone who was probably paying for Apple Music in order to access all of this Drake content. The interview wasn't as much as a journalistic endeavor as it was an extended promotion of the Drake-controlled image and his ideas, a clearing of the air of anything associated with Drake that hasn't been Drake-approved.
As Views arrived late last week, it was accompanied by an interview with Drake on a special episode of OVO Sound Radio, conducted by Apple Radio's Kiwi-accented mouthpiece, Zane Lowe.
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