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Pixel density, or dpi, is the number of pixels per square inch.

The image on the right was reduced to 800 x 1200 and 193kb. The image on the left is 3456 × 5184px and 2.7Meg. Sprout Social maintains an up-to-date list of the best image sizes for the various social media channels in this post. What orientation you choose comes down to your users and what social platforms they use. A vertical/portrait image takes up more screen real estate, which makes them more eye-catching. Again the reason is simple – Instagram and Pinterest are all about images. Horizontal images are also perfect for sharing your blog on Facebook, Twitter, and LinkedIn.īut vertical or square images perform better on Instagram and are more likely to be pinned on Pinterest. Horizontal/landscape images take up less real estate on the screen, allowing your content to catch the eye of your readers. Orientationįor most blogs, a horizontal orientation (longer width than height) works better. The two basic things to know are orientation and size/compression.

Trying to understand the different image size options can get pretty complicated. So, if images are so, great, how should you add images to your blog to get more traffic and better results? In fact, 65% of senior marketing executives say that photos, video, illustrations, and infographics are core to how their brand story is communicated. Our brain can process images 60,000 times faster than text Anything from a simple picture to a custom created gif will make the reading experience more interesting and keep your reader scrolling down. In fact, articles containing relevant images have 94% more total views than articles without images.Īrticles containing relevant images have 94% more total views than articles without images Click To Tweet. Your readers are unconsciously scanning for content relevant or entertaining, or both. Historically we used our sight to warn us against nasty attacks from predators or to spot food that we could either hunt and kill or pick and harvest. Fixot estimated that two-thirds of our brain’s activity is dedicated to the visual activity. “Our brain is mainly an image processor, not a word processor.” – Psychology Today